case studies
Real Results. Real Business Growth.
Every business has different goals, budgets, and challenges. That's why we don't believe in one size fits all marketing. Below are a few examples of how our custom strategies have helped businesses increase visibility, generate more leads, and grow their revenue. To protect our clients' privacy, company names have been omitted.
The Challenge
This locally owned dumpster rental company wanted to generate more qualified leads while keeping advertising costs under control. They needed a Google Ads strategy that consistently delivered phone calls and quote requests instead of wasting budget on low quality clicks.
Our Strategy
We implemented a comprehensive digital marketing strategy that combined long term SEO growth with high performing Google Ads campaigns, including:
- Local SEO optimization to improve organic search visibility
- Ongoing website content and on page SEO additionas and improvements
- Targeted Google Ads campaigns focused on high intent searches
- Conversion focused landing pages
- Call and form tracking
- Continuous keyword, bid, and budget optimization
- Google Business Profile optimization
Results
- 70+ qualified leads generated per month on average
- Increased visibility in both organic search results and Google Ads
- Consistent flow of phone calls and online quote requests
- Average cost per lead under $25
- Strong conversion rates from highly targeted search traffic
- Increased visibility across the Kansas City metro for dumpster rental searches
The Impact
By combining SEO with Google Ads, this dumpster rental company now benefits from both immediate lead generation and long term organic growth. While paid advertising drives a steady stream of qualified leads each month, ongoing SEO continues to strengthen their online presence and reduce their dependence on paid traffic over time.
The Challenge
This residential contractor was investing in Google Ads but seeing very little return. Advertising costs were high, qualified leads were scarce, and the average cost to acquire a new lead was nearly $1,000. They needed a more strategic approach to generate consistent, affordable leads without dramatically increasing their advertising budget.
Our Strategy
We completely restructured and optimized their Google Ads campaigns by:
- Building highly targeted campaigns for individual services
- Improving keyword targeting and search intent
- Eliminating wasted ad spend through ongoing optimization
- Creating conversion focused landing pages
- Implementing call and form conversion tracking
- Continuously refining bids, budgets, and ad performance
Results
- 91.6% reduction in cost per lead, decreasing from $992 to just $84.
- 42 qualified leads generated, compared to just 2 leads during the previous campaign period.
- 21 times more conversions while maintaining an efficient advertising budget.
- Improved campaign targeting resulted in significantly higher quality leads and a much stronger return on ad spend.
The Impact
By restructuring the Google Ads account and continuously optimizing campaign performance, this contractor transformed Google Ads from an expensive marketing expense into a dependable source of qualified leads. The dramatic reduction in cost per lead allows the business to generate substantially more opportunities while making every advertising dollar work harder.
The Challenge
This growing pediatric dental practice wanted to strengthen its online presence, stay connected with current patients, and make it easier for new families to find and choose their office—especially as new competitors began entering the market. They needed a consistent strategy that combined social media, online listings, and reputation management to help retain their existing patient base while continuing to attract new families.
Our Strategy
We implemented an ongoing local marketing strategy that included:
- Online listings management across more than 60 directories
- Google Business Profile optimization
- Review monitoring and reputation management
- Monthly social media content and community engagement
- Professional photography and branded content
- Ongoing profile updates and business information management
Results
- 19,700+ online listing impressions in a single month
- 843 customer actions from online listings, including phone calls, website visits, and driving directions
- 15,000+ social media impressions in one month through consistent, engaging content
- Hundreds of monthly social media interactions, helping strengthen relationships with current and prospective patients
- A polished and consistent online presence across search engines, directories, and social media
The Impact
Today, the practice enjoys a strong and consistent digital presence that keeps it top of mind for local families. By combining accurate online listings, an active social media strategy, and ongoing reputation management, the practice has created a trusted online brand that supports patient retention, community engagement, and new patient growth.
The Challenge
This established accounting and tax firm wanted to increase its online visibility and attract more business owners searching for bookkeeping, payroll, tax planning, and accounting services. With a newly launched website and very little search authority, the firm needed a long term strategy to compete with larger, more established competitors.
Our Strategy
We implemented a comprehensive digital marketing strategy that included:
- Custom website design built with SEO best practices
- Technical SEO optimization
- Local keyword research and on page optimization
- Service pages targeting bookkeeping, payroll, accounting, tax planning, and financial consulting
- Google Business Profile optimization
- Ongoing backlink development
- Google Ads management
- Monthly reporting and continuous optimization
Results
- 83 targeted keywords are now being tracked, with 86 keyword rankings appearing in Google's Top 100 search results and continued upward movement across competitive local searches.
- Over 5,000 keyword position improvements achieved across tracked search terms, significantly increasing search visibility.
- 2,100+ Google Search impressions and growing visibility for accounting, bookkeeping, payroll, and tax related searches.
- 8 quality backlinks earned across 6 referring domains, helping improve domain authority and long term SEO performance.
The Impact
Within months of launching the new strategy, this accounting firm transformed from having minimal online visibility to establishing a strong and growing presence in Google Search. Today, the business ranks for dozens of targeted keywords, continues to build authority through SEO, and is positioned for sustained long term growth through a combination of organic search, local SEO, and Google Ads.
The Challenge
This contractor wanted to increase visibility for demolition services while lowering the cost of acquiring new leads.
Our Strategy
- Complete Google Ads set-up
- SEO improvements across service pages
- New landing pages for residential & commercial demolition
- Better keyword targeting
- Ongoing campaign optimization
Results
- Averaged 8 qualified online leads per month after several months of optimization
- Increased organic search visibility for targeted demolition services
- More phone calls and quote requests from customers actively searching for demolition contractors
- Improved advertising efficiency through continuous Google Ads optimization
"Smarter targeting and continuous optimization resulted in more leads without increasing advertising spend."







